SOMETHING THEY’LL TALK ABOUT

In a remote little town in western New South Wales, there’s a big, little company making high-quality steel and vinyl shelters, some rated for over 300km/h wind speeds. (You might have seen one on TV, as drive-through COVID testing was performed in Bondi.) Working often with mining and agriculture, they hadn’t needed many big creative campaigns, and wanted something fun that would give their sales team a “foot in the door” with their market.

The Alien Abduction campaign gave farmers, miners and industry “protection from whatever’s out there,” but also something for their audience to talk about and boosted brand awareness with key audiences.