If you’ve been running PPC Ads with Google for a while, you might have heard the term ‘Quality Score’ being chatted about in the corners of the web, where digital marketers hang out.

If you’re wondering what it is (and since you’re reading this article, I’ll assume you are) then this is for you. We’ll dive into what it is, why it’s important and — most importantly — how to get a good one. You ready? Let’s go.

Managing a PPC Account can be a daunting task. It’s easy to get lost in the minutiae of ad campaign settings and focus on the wrong elements when optimising. That is why a PPC Audit is key to figuring out what’s working and what’s not, so you know where to focus your attention.

Keyword Match Types give you control over how and when your ads appear. And, for many, the control you are given through Google Ads is one of the biggest benefits.

SEO is one of those topics that is constantly evolving. To stay at the top of the SERP, (Search Engine Results Pages), you need to stay on top of the latest changes and updates.

This is our guide to the most important updates and changes to SEO in 2022.

For PPC and SEO, keyword research is one of the basic building blocks that can make or break your campaigns. Without proper keyword research, you are almost certain to fail.

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“How to Measure the ROI of SEO” is one of the most common questions we get. Its actually pretty straightforward; SEO ROI = (value of organic conversions – cost of SEO investment)/cost of SEO investment. To calculate, we need to know, (a) the value of organic conversions and (b) cost of SEO investment.