There was real possibility in 2016 that the recommendations of the Productivity Commission to remove Parallel Import Restrictions (PIRs) would be enacted. These rules that uphold territorial copyright and prevent the importation of commercial quantities of books printed elsewhere, are the bedrock of Australian literary culture and a $2 billion publishing industry — the 17th largest in the world. Edison developed a creative platform and identity for a campaign, in a matter of days, that the entire industry could — and did — rally around.

This campaign was created for the Australian Publishers Association, through publishing agent The House of Rusher, in the lead-up to the Australian Book Industry Awards. Multiple A-list Australian authors got behind the campaign, to reinforce the fact that books create ideas, jobs and futures - Books Create Australia. In the wake of the campaign, the government abandoned support for the proposal. Minister for the Arts, Sen. the Hon. Mitch Fifield, issued a statement: "Australian literature is vital to our cultural and intellectual life and the Coalition values the unique role that literature and books play in communicating Australian stories."