Selling premium tyres on a budget

Exclusive Tyre Distributors held the licence for famous, rugged American tyre brand Cooper Tires. Edison was engaged to create bretail (branded retail) commercials for Cooper, developing the proposition ‘ADVENTURE? ADD COOPER’ and creating the ads in house, shooting tyres and combining them with existing footage. We then developed the ‘Tyre Tinder’ campaign for their ‘City Smart, Adventure Ready’ platform, producing TVCs for SUVs and 4WDs with film production house Happy. We’ve also rolled out a multimedia campaign for their house brand — Terra Firma — that competes with less expensive imports, and directly targets the ‘tradie’ market.