Where your children discover themselves.

To ensure Edge Early Learning can stand out in the fast-growing and highly competitive childcare industry, they needed a full brand refresh. Starting with deep-dive research into their audiences — parents of young children, parents-to-be and the children themselves — we developed a strategy that would “inspire powerful relationships between these groups and the staff and educators of Edge”.

The brand expression that was distilled from this process is now ubiquitous in the Brisbane landscape: “Where your children discover themselves.” The creative thinking was rolled out through outdoor, bus-backs, online, social and TVCs.