NO BETTER PROTECTION

For over 50 years, Elliots has been keeping Australians safe with their high-quality personal protective equipment (PPE). Through the brand strategy phase, we distilled their essence and promise into three key words: No Better Protection.

This USP establishes Elliotts as leaders in their category and highlights their commitment to innovation. We then brought it to life through on-brand creative work that translates from packaging, to digital advertising, to billboards and more.