Founded in 1970 as a women-only institution, Grace College is a brand rich with heritage. In 2021 however, enrolment was on the decline and there was concern about the future.  Grace College wanted to broaden its appeal to first-year students and made the big decision to open its enrolment to all genders. 

For this new future, Grace College sought a new look. 

Its existing brand heavily featured religious symbolism and was outdated and inconsistent. Recognising the need for a fresh perspective, we worked closely with their Board and Principal to develop a new brand identity that honours the institution’s history while embracing a more inclusive approach. 

Our collaborative efforts resulted in a new identity and a multimedia launch campaign that exceeded expectations. Grace College not only welcomed its first male and non-binary residents but also achieved a remarkable 125% of its enrolment target, up +373% YoY.