Creating an ad campaign without the product.

As Australia’s leading pre-engineered barrier designer, manufacturer, distributor and installer, Moddex continually develops new product ideas. The Ezibilt® Stair, Ramp & Deck system is a game-changer for compliant access to buildings, delivering ramped walkways in a day or two as opposed to a week or two. Ezibilt®, quite literally, comes straight out of the box. Moddex wanted a campaign in market before the product could be shipped from their New Zealand manufacturing base… over to Edison. We created — or recreated — an entire ramp and rail system out of the cardboard it comes in, along with detailed components and tools, to demonstrate the ease of Ezibilit®.