Energising the enterprising
In a world where 'brand' and 'performance marketing' often clash, Edison is a creative marketing agency — also known as an ‘ad agency’ — that brings them together, creating real results that last well beyond a campaign.
We don't settle for just ‘doing an ad’ — we use the power of brand and creative strategy to craft compelling campaigns that spark emotions to deliver real, measurable, business outcomes.
We start by getting the brand strategy right. Then, we use our creative superpowers to energise your enterprise.
CREATIVE
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BRAND
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DIGITAL MARKETING
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SEO & SEM
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ADVERTISING
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PRINT & VIDEO
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WEBSITES
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SOCIAL MEDIA
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CREATIVE ⎯ BRAND ⎯ DIGITAL MARKETING ⎯ SEO & SEM ⎯ ADVERTISING ⎯ PRINT & VIDEO ⎯ WEBSITES ⎯ SOCIAL MEDIA ⎯
Our Services
BRAND
Craft visually stunning and memorable brand identities, logos, and marketing assets that set your brand apart.
Business & brand strategy
Market research & stakeholder workshops
Brand positioning
Brand storytelling
Logo design
Visual identity & style guides
Marketing collateral
CREATIVE
Engage your audience with captivating content, from blog posts to videos, designed to inform, entertain, and convert.
Campaign Concepts
Copywriting
Content creation
Video production
Photography
eDM design & campaign strategy
Web design & construction
ADVERTISING
Implement targeted advertising campaigns that talk to the right people, at the right time, on the right channel.
Traditional advertising campaigns
Social media campaigns
Video and digital display
Brochures & collateral
Billboards & posters
Radio campaigns
Pretty much anything you can think of
Our work
Brisbane City Council
Campaign Concept, Television, Outdoor
Big ideas from a small, nimble agency — that’s what you get from Edison — and that’s why Brisbane City Council chose us to promote their cost-of-living relief measure, on TV and outdoor, for the $2 Council Pool Summer Swims campaign. This is Brisbetter!
Moddex
Brand Storytelling, Video & Display Advertising
Bringing Moddex to life with the multimedia Everything Fits™ campaign — the first of several brand campaigns that are helping to Moddex achieve their mission to accelerate adoption of the world’s best access systems.
Edge Early Learning
Brand Strategy, Brand Concept, Television, Outdoor, Web Copy
Our strategy and research unearthed the primary driver of parents in their search for an early learning centre, giving rise to the now ubiquitous line: “Where your children discover themselves”.
EXPLORE MORE CREATIVE WORK
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INSIGHTS
HOW WE'RE BRINGING DIRECT RESPONSE BACK FROM THE DEAD.
The first banner ad appeared in 1994, for AT&T, and pulled an amazing 44% response. Very soon after, banners were achieving around 2% average response rate, dropping to 0.5% by the early 2000s and now, less than 0.1%. Ad blocking has since added to the challenge, and programmatic buying has not really lifted response rates to any noticeable degree.
What now? TAO.