
All you have to do is plug us in.
Making your business go better. That’s what we do. Whether it’s solving your marketing problems internally, externally, or even futuristically.
We give your business the ability to solve for all kinds of challenges —
not just advertising and digital marketing — with a lean, consultancy-style approach that makes the most of our well-seasoned marketing professionals and creative talent. With a flat team structure giving you access to the leaders working on your business, the Edison approach is horizontal, with a track record that covers all verticals.
Our strategic, creative solutions have been energising the enterprising since 2016. Now, all you need to do is plug us in.
Abducted Cow, for Allshelter Pty Ltd, 2016.
MEMBER
CREATIVE DIRECTOR
What can we do for you?
BRAND
Craft visually stunning and memorable brand identities, logos, and marketing assets that set your brand apart.
Business & brand strategy
Market research & stakeholder workshops
Brand positioning
Brand storytelling
Logo design
Visual identity & style guides
Marketing collateral
CREATIVE
Engage your audience with captivating content, from blog posts to videos, designed to inform, entertain, and convert.
Campaign Concepts
Copywriting
Content creation
Video production
Photography
eDM design & campaign strategy
Web design & construction
ADVERTISING & DIRECT RESPONSE
Implement targeted advertising campaigns that talk to the right people, at the right time, on the right channel.
Traditional advertising campaigns
Social media campaigns
Video and digital display
Brochures & collateral
Billboards & posters
Radio campaigns
TAO -- Test. Analyse. Optimise. Our hyper-targeted, AI-assisted direct-response performance marketing system.
CREATIVE DIRECTOR
How we’ve energised others…
Brisbane City Council
Campaign Concept, Television, Outdoor
Big ideas from a small, nimble agency — that’s what you get from Edison — and that’s why Brisbane City Council chose us to promote their cost-of-living relief measure, on TV and outdoor, for the $2 Council Pool Summer Swims campaign. This is Brisbetter!
Moddex
Brand Storytelling, Video & Display Advertising, Direct Response, DM, Social Media Campaigns
Bringing Moddex to life with the multimedia Everything Fits™ campaign — the first of several brand campaigns that are helping to Moddex achieve their mission to accelerate adoption of the world’s best access systems.
Edge Early Learning
Brand Strategy, Brand Concept, Television, Outdoor, Web Copy
Our strategy and research unearthed the primary driver of parents in their search for an early learning centre, giving rise to the now ubiquitous line: “Where your children discover themselves”.
EXPLORE MORE CREATIVE, STRATEGIC WORK
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INSIGHTS
“HOW WE'RE BRINGING DIRECT RESPONSE BACK FROM THE DEAD.”
The first banner ad appeared in 1994, for AT&T, and pulled an amazing 44% response. Very soon after, banners were achieving around 2% average response rate, dropping to 0.5% by the early 2000s and now, less than 0.1%. Ad blocking has since added to the challenge, and programmatic buying has not really lifted response rates to any noticeable degree.
What now? TAO.